EST. 2014

Our story
est. 2015

Dressing the beaches & beyond for almost 10 years, DRIFT is a go-to destination for fashion-forward women looking for high-quality pieces.

Seasonal collections are carefully curated, with a perfect mix of timeless pieces and on-trend items.

@shopdrift
MEET OUR RING LEADER

@DIDDYFERG

An amazing mom of 3 boys, one of the strongest people you will ever meet, with a huge heart.

Diddy decided to turn her passion for style and dressing into an everyday job.The definition of a "COOL MOM", making DRIFT customers feel great and look fabulous on the reg!

MORE THAN JUST A STORE...

We receive new arrivals almost daily, keeping the racks fresh and trends relevant. Did we mention we always have bubbles & we're known for our complimentary FROSÉ?

Stop by to play dress up or just to unwind!
ABOUT DRIFT

DEDICATION

Each piece in the store is hand selected by Kristin (Diddy) and the girls. We meet face to face regularly with our Showrooms from New York to LA, to curate the perfect selection of top brands and finest quality.

Established favorites like ACACIA, SPELL, & STILLWATER, have been in the shop since the very beginning but we introduce new lines seasonally, staying on the cutting edge of trends.

ABOUT DRIFT

SOCIAL RESPONSIBILITY

We are committed to inclusion, empowerment, and sustainability.

By highlighting U.S. produced brands, with an emphasis on those, female founded, we are reducing the carbon footprint associated with international shipping and supporting our local economies. With this, means higher standards for labor practices and quality control.

ABOUT DRIFT

DRIFT MEN

In October of 2023, we decided to include the guys! We added a mens section of some of our favorites, including Aviator Nation, Madeworn, & Citizens of Humanity.

ABOUT DRIFT

LITTLE DRIFT

LITTLE DRIFT was born out of love and the joy of shopping for Kristin's newest family member, her one-year-old niece, Blair.

What started as a simple search for the perfect gift turned into a passion for finding the best products for little ones. At LITTLE DRIFT, we believe that every child deserves to be surrounded by quality, comfort, and creativity. Our curated collection of toys, clothing, and essentials is handpicked with care, ensuring that each item is not only adorable but also safe and functional. Whether you're a parent, grandparent, or doting aunt or uncle, we are across here to help you find the perfect treasures for the special little ones in your life.
ABOUT DRIFT

DEDICATION

Each piece in the store is hand selected by Kristin (Diddy) and the girls. We meet face to face regularly with our Showrooms from New York to LA, to curate the perfect selection of top brands and finest quality.

Established favorites like ACACIA, SPELL, & STILLWATER, have been in the shop since the very beginning but we introduce new lines seasonally, staying on the cutting edge of trends.

SOCIAL RESPONSIBILITY

We are committed to inclusion, empowerment, and sustainability.

By highlighting U.S. produced brands, with an emphasis on those, female founded, we are reducing the carbon footprint associated with international shipping and supporting our local economies. With this, means higher standards for labor practices and quality control.

DRIFT MEN

In October of 2023, we decided to include the guys! We added a mens section of some of our favorites, including Aviator Nation, Madeworn, & Citizens of Humanity.

LITTLE DRIFT

LITTLE DRIFT was born out of love and the joy of shopping for Kristin's newest family member, her one-year-old niece, Blair.

What started as a simple search for the perfect gift turned into a passion for finding the best products for little ones. At LITTLE DRIFT, we believe that every child deserves to be surrounded by quality, comfort, and creativity. Our curated collection of toys, clothing, and essentials is handpicked with care, ensuring that each item is not only adorable but also safe and functional. Whether you're a parent, grandparent, or doting aunt or uncle, we are across here to help you find the perfect treasures for the special little ones in your life.

Blog posts

Easter Style Edit: What to Wear This Holiday

Easter Style Edit: What to Wear This Holiday

Spring has officially sprung, and Easter is the perfect excuse to dress up in something fresh, feminine, and effortlessly chic. Whether you're brunching with family or heading to a garden...
— Avery McManus
Why Poupette St Barth Is Your Go-To Brand for Spring & Summer

Why Poupette St Barth Is Your Go-To Brand for Spring & Summer

Made with lightweight materials and vibrant patterns, the clothes are as comfortable as they are eye-catching. Plus, many of the pieces are easy to pack, making them perfect for summer getaways. In short, if you're looking to capture that carefree, sun-drenched vibe of spring and summer, Poupette St Barth has you covered—literally. You can shop all of these Poupette looks in store or online 

— Avery McManus
2025 Summer Trends

2025 Summer Trends

Clean lines, natural textures, and subtle details define the season’s mood. Drop waist mini dresses, shell earrings, simple flats, and woven purses set the tone—light, unforced, and quietly striking. These are the pieces made for long days, warm nights, and everything in between.

— Avery McManus